Film Vocabulary

Production Terms

Editing

• Cut
• Sequence
• Transition
• Special effects

Cinematography

• Frame or Framing
• Focus
• Zoom
• Close-up
• Midshot
• Wide shot

Direction

• Pace
• Sequence
• Action
• Story Arc

Film Review Terms

Positive

Charming
Comical
Charismatic

Neutral

Slow
Satirical
Romantic
oddball

Negative

Second rate
Disappointing
Third rate
Juvenile
Ordinary
Boring
Static

Commercial Deconstruction

General Terms

Product                                 Endorsement

Brand                                    Emulation

Target Audience                  Humor

Consumer                             Fear

Message                                Status

Messaging

Assumption

Product Placement
Critical Viewing
Elements
Assumption
Catch Phrase