Thursday, July 23, 2015

CONTROVERSIAL CHEERIOS COMMERCIAL

ASSIGNMENT

Please view the Cheerios Commercial below and answer the prompts/questions listed as you discuss and deconstruct this controversial advertisement.  Please refer to film vocabulary found within the toolbar at the top of this blog post.

Essential Questions


1.     What is the product?   What is the Brand?
2.     What are your overall observations about this commercial?  What is it about?
3.     What is its intended audience or target demographic?  Explain why you think this. Cite specific scenes or shots within the commercial.
4.     What assumption does this commercial make about Race, Gender or Class?  Cite specific scenes or shots within the commercial.
5.     What is the catch phrase?  Is it effective?  Why or why not?
6.     What television programs would you place this commercial within?  What air times?  What networks?  Why?

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8 comments:

  1. this web site dose not let me watch the film

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  2. i love this commercial because i think it is funny because when i was small i would always pour cheerios on my moms food

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  3. can't see the video

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  4. it is a cute commercial

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  5. (Ashanti and Ariana)... We think that there isn't anything wrong with a biracial family.. People shouldn't be judged on who they are married to(Ariana).. I don't even see whats wrong with the commercial..Its not like biracial families are uncommon..There are lots and it shouldn't create an uproar (Ashanti)

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  6. i think this is funny

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  7. I liked how that they like girl asked her mom that is cherries good for your heart and her mom looked at the box and reference it to her daughter that it is good because it say it on the box. So she ran to her father that was laying down sleeping and poorer it on hi heart because his mom said it is good for you and your heart.

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  8. i think theres nothing wrong with this

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