Monday, September 28, 2015

Commercial Breakdown 2: Reading into the images

Introduction: "DECONSTRUCTION" OF A COMMERCIAL

Film directors construct messages by editing together images, sound and text.

Let's "deconstruct" some professional work looking at just the visuals.  

Look at these sequences from this commercial, and analyze or "read into" what the video maker is trying to say with images.

Step 1: Watch the Video



video title: "adbusters buy nothing day commercial 2009 on Youtube"


Step 2: Group Reaction

  • What's the main idea?
  • What's the tone? 
  • What's are some of the persuasive points the director is trying to make? 

Independent Student Assignment (in class, finish for homework)

Use ONE of the visual examples below to describe how the filmmaker was trying to make his persuasive points using these images?


Example 1 - A sequence: 



Shot 1
Shot 2
Shot 3

Example 2: 

1 "high concept" shot

Example 3: 

Shot 1
Shot 2
Shot 3

24 comments:

  1. On the picture where the people have bar codes on their heads, the director is trying to tell us that big companies only look at us as a source of money, and a consumer .

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  2. THE MAIN IDEA THAT IT TELL US IS THAT YOU SOULD STOP SPENDING A LOT OF MONEY AND LIFE BETTER.

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  3. The main idea is: Buy less and live more i say this because most people say they need things buy they don't they just want them.
    The tone: Is interesting because it persuades people to buy stuff they need and just live there life
    The target: is Civilians and people who live probably in new york or in a city

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  4. Where the people have bar codes on them, that means they bare more than what they buy

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  5. i think that they used these images to show a point that we buy so much that we don't need all of what we buy and that and they have a specific day were we buy nothing all day

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  6. i didn't really didn't get it

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  7. it was great but would of liked more deatils to see what the story is about
    and i felt it as very understanding but needed alot more deatils

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  8. in example 2 shot 1 i think that the producer of the film was trying to say we are more then what we buy and what we wear

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  9. its saying that people are being trapped from buying stuff

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  10. This was a very nice video.

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  11. I like this video because they were talking about littering in new york city because rat was coming in the city

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  12. i wanna make a highlight reel of me playing basketball
    i want a close up of me making a 3 pointer
    i want a shot of me running down the court with the ball
    i want a lot oh high school coaches to be watching me play

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  13. this viedo is very understanding and i think that it is very fun

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  14. i find this very informational and interesting. i didn't know that me buying all this stuff was making me a slave to this government and to the world

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  15. I agree with that statement buy less live more.

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  16. the images are about if you buy to much you can trapped in a bar code like a jail cell that is what the images are about.

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  17. the images are about if you buy to much you can trapped in a bar code where you can not get out of that horrible jail box. image that wowzers!

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  18. i find this very informational and interesting. i didn't know that me buying all this stuff was making me a slave to this government and to the world.

    ReplyDelete
  19. The picture with the man holding that bar is expressing how the people are using "us" as prices and "selling" us .The bar code also represents a jail cell . The quote "less live more"

    ReplyDelete

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Keep up the talk!